Displayed during commercial breaks in programming.
Offering different options such as 30-second commercials, program sponsorships, product placement, and digital ads on integrated platforms.
With precise targeting based on audience behavior and interests, using a CPM model.
Integrated into on-demand content, delivering a contextualized experience.
With a hybrid model of direct and programmatic sales, as well as real-time programmatic auctions, we maximize the use of advertising inventory and provide flexibility to advertisers. This new division strengthens the connection between content, technology, and advertising, delivering impactful results for brands.